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OUR MISSION
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At HK Insights we are committed to designing,
developing and sourcing creative, defect-free
products that meet the high expectations of our
customers. We will do so in an environment that
is fun, rewarding and challenging, and which
requires the complete participation of our
entire team. Our promise to our customers is
that they will receive products, communications
and services which are unparalleled in the
industry. |
OUR TEAM LEADERS
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Fritz Hoefer, Principal,
has extensive experience in
sales, marketing and general
management with several
multinational consumer products
firms including Ayerst,
Unilever, Beiersdorf AG, Bath &
Body Works and HK Insights.
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Joseph M. Roy, Principal,
is a manufacturing, operations,
supply chain and sourcing expert
with a background at Johnson &
Johnson, Unilever, and Bath &
Body Works. He has built and run
industry recognized world class
manufacturing facilities.
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George Ziets has several
years R&D experience at Johnson
& Johnson, Ortho, Maybelline,
and Bath & Body Works, where he
ran the global product
development group. George is
also Chairman of The Society of
Cosmetic Chemists, National
Treasurer of The Society of
Cosmetics Chemists, a member of
the Board of Directors of
Biosearch Medical Products and
the Scientific Advisory
Executive Committee of the
Cosmetic, Toiletry, Fragrance
Association (CTFA)
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OUR INFORMATION
OUR HISTORY
When we opened our doors in May 2001, we had a
vision of a boutique company that would take an
unexpected, more creative approach to product
development. Since then, we’ve watched our
vision not only become a reality but actually
surpass our original goal. As we’ve continued to
add services like developing and sourcing
packaging, and formulating and testing products,
we’ve evolved into a company that is able to
provide all the components necessary to take a
new product from concept to shelf.
Today, HK Insights is an innovative, global
product development firm that counts among its
clients some of the largest, most successful
retailers and consumer packaged goods companies
in the world. To date, we have conceived,
developed, sourced, and launched more than 500
new products. But no matter how large we grow,
we’ll never lose sight of our initial vision: to
add creative insight to your business in order
to ensure that every product we develop is
unique - from your brand to your customer.
OUR CLIENTS
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Retailers |
Consumer Product Companies |
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Alberto Culver |
Arm & Hammer |
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American Eagle |
Avon Products, Inc. |
Burt's Bees |
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Blyth, Inc. |
Cacique |
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Cheryl & Co.
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Burt’s Bees |
Caress |
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Church &
Dwight |
Dove |
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Combe, Inc. |
Kodak |
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Diageo PLC |
Lancôme |
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Kohl’s |
Eastman Kodak |
L'Oreal Paris |
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Lane Bryant |
Elmer’s Glue |
Lubriderm |
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Limited Too |
Hartz Mountain
Company, Inc. |
Miracle-Gro |
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Pacific
Sunwear |
Hickory Farms |
Mrs. Dash |
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Pier 1 |
Johnson & Johnson |
Ready Fragrance |
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Target |
Landor Associates |
Scotts Lawn Products |
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Things Remembered |
L’Oreal Paris |
St.Ives |
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Yankee Candle |
Pearlessence |
Suave |
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Pfizer Inc. |
Tilt Fragrance |
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Quaker Oats |
Tresemme |
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Robertet Fragrances |
Vaseline Intensive Care |
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The Scotts Miracle-Gro Company |
VO 5 |
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Unilever |
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